Provincial Sport Agency Unveils New Brand - viaSPORT
Wednesday, September 26, 2012
The not-for-profit organization responsible for amateur sport in British Columbia unveiled its new brand, viaSport, as a legacy of the 2010 Olympic and Paralympic Winter Games. Formerly the BC Sport Agency, viaSport provides strategic leadership to B.C.’s sport sector to increase sport participation and improve sport delivery across the province.
For more detailed information on the announcement, please see the official media release (PDF) and the viaSPORT brand launch (VIDEO).
ViaSPORT is the primary government funding and advocacy partner of Badminton BC.