Badminton BC Partners with VICTOR Racquets as Official Title Sponsor and Equipment Partner
Badminton BC is thrilled to announce a major multi-year sponsorship agreement with VICTOR Racquets, designating the world-renowned brand as the official title sponsor for all sanctioned Badminton BC events.
Under this new partnership, VICTOR Racquets becomes the premier partner across all the province’s competitive circuits. The collaboration ensures that all Badminton BC sanctioned events will feature top-tier equipment, providing athletes, coaches, and clubs access to VICTOR’s industry-leading shuttles.
This landmark agreement reflects a shared commitment to elevating the sport of badminton in British Columbia, supporting high-performance athletes, and fostering grassroots player development.
"We are delighted to welcome VICTOR into the Badminton BC family as our title sponsor. VICTOR’s dedication to quality and innovation matches our ambition for badminton across British Columbia. We look forward to strengthening existing series with established VICTOR feather shuttles, but also to lean into the future of their industry leading synthetic shuttles for our new series. Together we are building a vision where our sport of Badminton is at the forefront of the community's mind, and our goal is to ensure our players compete with the best equipment at a consistent level, and we look forward to a strong, impactful partnership."
- James Holloway, General Operations Manager, Badminton BC
As part of the agreement, VICTOR will have a prominent presence across all Badminton BC digital channels, event branding, and tournament sites throughout the upcoming season.
"At VICTOR, we love badminton and we live for badminton — it is at the very core of who we are as an organization. That's why we're so proud to partner with Badminton BC as the official title sponsor and equipment partner for their sanctioned events. British Columbia has one of the most passionate and fastest-growing badminton communities in the country, and we couldn't be happier to help promote the sport alongside a fantastic organization like Badminton BC. From grassroots juniors picking up a racquet for the first time to the province's top high-performance athletes, we're excited to put industry-leading equipment in players' hands and help grow the game across BC for years to come."
- Kyle Holoboff, Vice President, VICTOR Racquets North America
The partnership officially takes effect for the upcoming tournament season, beginning with the 2026 VICTOR MVP Eagles - BC Junior C Series #1 on 18-20 September and the VICTOR Ignite - BC Collegiate Series #1 on 20 September.